Since 2018, the Innovation, Education, and Investments Department at UNWTO has launched 23 global, regional, and specific startup competitions and challenges in more than 150 countries. A total funding of 214 USD million has been raised for Top Startups.

Technology has become a driving tool for all travellers and tourism businesses. In the Arab region, 34% of tech-focused startups were founded by women, and 57% of science, technology, engineering, and math (STEM) graduates are women. UNWTO is committed to supporting Arab entrepreneurs and boosting their tourism business careers. Hence, the industry is always searching for businesswomen with technological solutions and specialised skills to oversee smart digital projects. For this reason, UNWTO launched a startup competition to find the most innovative tech-driven startups in the realm of tourism managed by women.

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