Description
How can we educate farmers and landowners about the benefits of smart irrigation systems?
Do you want to raise the awareness of local farmers about the benefits of smart irrigation in Tunisia? In cooperation with the SwitchMed initiative - Switchers Eco-Innovation Programme , we are looking for outreach specialists to help us raise Tunisian farmers’ awareness about smart irrigation systems and how they can improve their lands. Submit your innovative idea for a chance to win 1,250 euros, 3,750 euros of quick support services, and the chance to win a voucher worth 10,000 euros from services for the best idea presented by the SwitchMed initiative and Yomken.com. If you would like to participate with us, please read more details!
Project background
The SwitchMed initiative aims to achieve a circular economy in the southern Mediterranean by changing how goods and services are produced and consumed. Accordingly, the program provides tools and services directly to the private sector, supports the enabling policy environment, and facilitates information exchange between partners and key stakeholders.
Recently, Tunisia recorded four years of severe drought, and reservoirs across the country are said to be 30% short of carrying capacity. The country is taking strict measures to contain the crisis. It banned the use of water for irrigation, especially for green spaces, other public places, and car washing.
In 2020, the agricultural sector accounted for nearly 12% of the country's GDP. According to reports, 62.4% of Tunisia's land was used for agriculture in 2021, and more than 75% of the country's fresh water supply is used for irrigation. Due to a lack of awareness and misinformation, landowners continue to use traditional irrigation methods despite technical progress, which leads to the crisis intensifying and the gap between the available and required supply exacerbating.
the challenge
Design and create an effective strategy to raise awareness of the farmer and landowner community on IrWise 's modern irrigation system developments using different methods and technologies
The proposed solution should demonstrate the following methodology:
Describe your idea and define your methodology: Start by providing a detailed description of your approach from effective methods such as social media, IoT, advertising, and more.
Applicability across different communication channels: Make sure your strategy is adaptable and can be implemented effectively across different communication channels to reach a wider audience.
Clear budget and implementation timeline: Provide a well-defined budget and implementation timeline that identifies the resources required for the project. This information will be crucial if you are selected for a future contract.
Define success metrics and rationale: Clearly define the key success metrics that will measure the effectiveness of your awareness raising strategy. Additionally, explain why you chose your preferred approach and how it aligns with your desired results.
Low-cost, easy-to-maintain approach: Emphasize a strategy that not only reduces costs, but is also designed to be easy to maintain over time.
Ease of implementation: Make sure your strategy is clear and easy to implement, making it accessible to a wide range of users
How to participate?
Submit the completed application form before the deadline of 9/11/2023 at 11:59 (GMT+2). This idea should include a detailed proposal uploaded explaining how the specified criteria will be met.
Shortlisted candidates will be selected based on the innovativeness of their solutions and will be invited to present their ideas in a competitive online pitch.
The best winning idea will be selected by a SwitchMed representative.
Bonus and conditions
Selected candidates will have the opportunity to present their ideas in an online competitive pitch attended by SwitchMed representatives and the Yomken.com team.
A total reward of €1,250 for a quick support service worth €3,750 and a chance to win a voucher worth €10,000 in services provided by the SwitchMed initiative - the Switchers Eco-Innovation program and the Yomken.com platform for the best winning solution.
According to the terms and conditions of Yomken.com, in the event that intellectual property rights are not registered, the innovator must include the minimum details required to judge the validity of the technology and the feasibility of the solution, without full technical specifications.
Deadline
November 9th, 2023
Find application form here